Pao N Kueh
It was ridiculously hard to find.
Location: Level 1, Unit Number #01-212
Quality products and services
HLBC.sg (Hock Leng Biz Channels Pte. Ltd.) operates as a specialty snacks and treats retailer strategically positioned at 3 New Bugis Street within Singapore's most vibrant food and shopping destination, specializing in unique confections, imported treats, and specialty food products that serve both local customers and international visitors seeking authentic Asian snacking experiences. This distinctive food retailer has established itself as a destination for customers who appreciate quality snacks, unusual flavors, and the discovery of new taste experiences that reflect Singapore's position as a culinary crossroads where international food cultures meet and blend. The establishment operates with understanding that snacks and treats serve important cultural and social functions, providing comfort, celebration, and connection opportunities that enhance both daily life and special occasions for diverse customer communities.
The store specializes in a carefully curated selection of specialty snacks and treats that may include imported confections, unique Asian flavors, premium chocolates, distinctive beverages, seasonal specialties, and hard-to-find items that appeal to adventurous food enthusiasts and customers seeking specific products not readily available through conventional retail channels. HLBC.sg likely features both established international brands and emerging specialty food producers, ensuring customers have access to both familiar favorites and exciting new discoveries that expand their culinary horizons and snacking options. The establishment's inventory reflects Singapore's multicultural food landscape while maintaining focus on quality, authenticity, and the unique flavor profiles that define contemporary Asian snacking culture and international specialty food trends.
Strategically located within Bugis Street's bustling food and retail corridor, HLBC.sg benefits from the area's reputation as Singapore's premier destination for diverse culinary experiences and specialty food shopping that attracts both local food enthusiasts and international visitors interested in authentic Asian food culture. The store's position in this iconic food destination ensures excellent foot traffic and accessibility via Bugis MRT station while being surrounded by restaurants, food courts, and other culinary attractions that create a comprehensive food exploration environment. Whether customers seek unique gifts for food-loving friends, special treats for personal enjoyment, or distinctive snacks that represent Singapore's diverse culinary heritage, HLBC.sg provides access to specialty food products and expert recommendations that contribute to the rich culinary tapestry that defines Bugis Street as an essential destination for food discovery and gastronomic adventure in multicultural Singapore.
Based on 11 reviews
Out of 146 shops
Not enough ratings
Pao N Kueh
It was ridiculously hard to find.
Ju Koh Chia
With the current Labubu craze, my husband and I decided to visit the store to ask about the price of the Labubu figures displayed on the top shelf, as my daughter has recently taken an interest in them. Unfortunately, I encountered a rude staff member. Since I wasn’t familiar with the specific Labubu series and wanted to know more about the prices, I asked the sales associate for clarification. She, however, curtly asked which series I was referring to, explaining that different series have different prices. When I inquired about the blue mermaid Labubu, she responded in a condescending tone, saying in Chinese, "This is very expensive, almost $500," while giving me a judgmental look. If you lack the willingness to serve and address customer queries, you shouldn’t work in customer service. To the store owner, please review the CCTV footage if you wish. This incident occurred last Wednesday.
Lai Wei Lin
Buy 6 Crayon Shin-chan blind boxes and get one free❤️!! So cute! I bought one myself and brought it back home, hahahaha.
Swee Kian Chua
Excellent customer service. We bought what we wanted. Authentic product and good quality. We will be happy to come back.
Zakiah Zahra
Cute things!
Audelia P. Tan
A lot of cute stuff and the owner is very kind.
Hooi Wen
Super cute snack shop! Good for souvenirs! There are dried cuttlefish/codfish and also a crispy version 👍🏻 Lots of samples for you to try 😂…
Feng Ting Shan
We chanced upon HLBC (sounds like a bank, haha) during the Takashimaya CNY fair. I was looking for love letters and tried theirs. It was so good! (I must say, almost everything tastes so good at their store, hahaha.) I was also surprised they had melt-in-the-mouth green bean cookies, which are very rare in Singapore! Their cookies are made with brown sugar and taste good. My family loves their crispy seaweed cod fish too. They are very sincere in their sampling, ensuring customers experience the true taste of their goodies before purchasing. I really appreciate the way they do business with high integrity. I will definitely be back once we finish all the goodies and recommend them to our friends! Thank you, Ivy and your team, for delivering such great and sincere service with your authentic goodies.
Dhiva Nanda Gauri Chalista
Love the place! The staff are all very kind and helpful, and it seems like everything I love is here!😍💗
Ananya Elara Renata Purwito
It's really nice to shop in here 🤍🤍🤍 …
Fayra
Original and fair price. Customer service is very good 👍.
8 photos